The Never Ending Startup Podcast by Dr Jon Drane The City Whisperer. on Startup journey and stories of longevity Quote Carly Simon - Song- Its coming around again

Welcome to The Never Ending Startup Podcast Episode 2 : Startup Journey and Stories covering Pathways and Circularity-  Dr Jon reflects on his humble origins and pathways in the laundry sink lab and backyard tree of his 1960s upbringing. He is inspired by Jacques Cousteau the famous ocean explorer and scientist who invented scuba diving. Circularity versus linear approaches to growth are explored along with the sustainability of the planet.

The Never Ending Startup Podcast: Lessons for Modern Startup Journey & Stories of Longevity

The podcast  shares Dr Jon’s insightful entrepreneurial journey, history and inspirations.

It includes interviews with ‘accelerator startups’ from The University of Newcastle’s I2N Innovation Hub about their journey and inspirations.

It also covers the state of Australia’s innovation ecology and lessons for new startups.

The podcast and book build a social and entrepreneurial framework for startup journey and  longevity.

In this episode we concentrate on the theme of circularity versus  linear.

This episode covers: Circularity versus Linear Growth (extract from upcoming book)

This episode focuses on our first audiobook chapter theme Circularity Versus Linear.

In doing so we explore the central question of sustainability of our planet when industry and business in general works on a linear growth model and can learn from an more organic circular approach.

The linear model has served capitalism well but is also not only a significant cause of business failure due to under capitalisation but also goes against the future sustainability of our planet. The planet’s resources are finite not infinitely linear.

What is  The Never Ending Startup Podcast About?

The Never Ending Startup is the story of award winning researcher, writer, innovator, historian  and entrepreneur Dr Jonathan Drane and his journey through the world of  high rise construction, property development and then into  start up ventures, the genesis of which he discovered only recently, had its inception over half a century earlier.

Dr Jon’s Startup Journey and who inspired him

His first start up called Optimum Search was established in 1993 and still stands today with a deep quarter century history of entrepreneurial achievement and ‘catalyst research’ with some failure along the way, the latter being a central part of the DNA of its success.

The story starts in the midst of his post war 1950s upbringing as a hot housed adolescent who was introduced by his father to a strange mixture of  ‘chemistry sets’ , explorer Jacques Cousteau, physicist Professor Julius Sumner Miller and Australia’s Professor Harry Messel with the latter’s famous blue science book being in nearly every high school class room.

How History of Innovation guided Dr Jon’s startup journey and stories

In this way the story also  provides a lived ‘side history’ of Australia’s post war innovation path, its ‘lucky country’ label, and  its  subsequent ‘brain drain’ then independence and research initiatives from CSIRO to a modern innovation ecosystem.

Taking Dr Jon’s Lessons to the Modern Startup: Interviews with startups from UON I2N

Spurred by his attendance at innovation hubs and start up groups in the COVID era in  2022 and at the age of 67  Jonathan saw quite clearly what history can only reveal; that for the true start up, innovation is never ending and should not be seen as a single life defining achievement (whether good or bad) or a grab for wealth and celebrity.

The podcast includes interviews with modern startups including an exciting line up of interviews with ‘accelerator startups’ from the University of Newcastle’s Innovation Hub called I2N.

The accelerator startups cover important areas of our social, economic and environmental futures and they are used as themes for the interview related episodes.

Below are linked in posts of support for the podcast by startups I interviewed from  I2N University of Newcastle Innovation Hub:

Upcoming Interview in Episode 3 with Leonie Cutts of CCS Corporation and new app Carisa

We are excited to announce our first special interview in upcoming Episode 3 with an Accelerator Startup from University of Newcastle’s I2N Integrated Innovation Network.

Dr Jon  interviews Leonie Cutts who is the co-founder  CCS Corporation known for creating virtual and physical image cards for facilitation, coaching and self‑discovery.

CCS Corporation has now been developing and distributing the CCS Cards concept for over 20 years, with the tool having been used in more than 70 countries around the world.

Their most recent innovation is called Carisa which is an easy-to-use mobile app that provides game-like image-driven activities for carers and families including aged care situations.

Dr Jon’s Interview Highlight with Leonie Cutts

Leonie Cutts, CCS Corporation, Carisa Cards

Leonie Cutts linked in post. Startup journey & stories

Read Leonie’s Post

Where is The Never Ending Startup Being Released on Social Media

Both the book and the podcast of The Never Ending Startup will be released on Linked In and our FB Business Page;

Here is our FB Business Page:

. Startup journey & storiesThe Never Ending Startup Podcast by Dr Jon Drane.


Here is our Linked In Profile:

Linked in profile Jon Drane. The Never Ending Startup Podcast and book. Startup journey and stories.


Startup Journey and Importance

The never ending start up is a journey through life, innovation and one’s innate desire to create, that should never be quelled, ridiculed or sidelined due to the apparent ‘apparition’ of failure.

Taking the reader through his journey and the central inspirations that guided his life, Jonathan builds a social and entrepreneurial framework for what he calls ‘the circular start up’, the type that never ends and keeps giving no matter what obstacles occur.

The never ending startup…

Dr Jonathan Drane The City Whisperer, Smarter healthy cities, Property development theory, Night economy, city and property development processes, precinct activation, dead city areas, chronology of building defects, dangerous building defects history check, the defects dilemma, a decade of dangeorus defects, invisible property developer, pilot station history , literature map, building defects expert witness, building defects legal solutions, how agile are you, life path, third age, fourth age.. self organisation, personal success, business success, higher degree research eligible internships, Dr Jon's Self Publishing Laboratory, my audience of one, mentor and coach. entrepreneurship in self publishing, self-publishing for academic impact, mentoring for success in life, stoicism in men. the ciruclar business entrepreneur

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Read The Book – The Never Ending Startup (Upcoming)


Subscribe to The Never Ending Startup

The Never Ending Startup Podcast.
The Never Ending Startup Podcast.
Dr Jonathan Drane

The Never Ending Startup: Startup Journey and Stories of Longevity. The podcast shares Dr Jon’s insightful entrepreneurial journey, history and inspirations. It includes interviews with ‘accelerator startups’ from The University of Newcastle’s I2N Innovation Hub about their journey and inspirations. It also covers the state of Australia’s innovation ecology and lessons for new startups. The podcast and book build a social and entrepreneurial framework for startup journey and longevity.


By Dr Jon Drane

Dr Jonathan Drane is a recognised writer, researcher, advisor and teacher in city and property development processes. He is an expert witness in complex construction and property development issues. Jonathan is also the editor of The City Whisperer which explores our growing cities and the results and malaise of growth.

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