. Startup journey & storiesThe Never Ending Startup Podcast by Dr Jon Drane.

Preview of Upcoming Podcast Series: Introducing The Never Ending Startup Podcast. Startup journey & stories. A podcast and book by Dr Jon Drane about his start up which was founded in 1993, how it lasted this long and what lessons it brings to modern startups.  The circular business entrepreneur. Built to last.

Listen to The Never Ending Podcast Preview on Spotify.

When will the Never Ending Startup Podcast be Released?

We are rolling out the podcast show with 10 initial episodes through May and June 2024. The Never Ending Startup Book is due for release in August and will be shaped on the feedback and the interest in the first 10 episodes.

Where is The Never Ending Startup Being Released on Social Media

Both the book and the podcast of The Never Ending Startup will be released on Linked In and our FB Business Page;

Here is our FB Business Page:

. Startup journey & storiesThe Never Ending Startup Podcast by Dr Jon Drane.


Here is our Linked In Profile:

Linked in profile Jon Drane. The Never Ending Startup Podcast and book. Startup journey and stories.


Listen to The Never Ending Podcast Preview on Spotify.

The Never Ending Startup Podcast: Lessons for Modern Startup Journey & Stories of Longevity

The podcast  shares Dr Jon’s insightful entrepreneurial journey, history and inspirations.

It includes interviews with ‘accelerator startups’ from The University of Newcastle’s I2N Innovation Hub about their journey and inspirations.

It also covers the state of Australia’s innovation ecology and lessons for new startups.

The podcast and book build a social and entrepreneurial framework for startup journey and  longevity.

What is a Startup?

‘The term startup refers to a company in the first stages of operations. Startups are founded by one or more entrepreneurs who want to develop a product or service for which they believe there is demand. These companies generally start with high costs and limited revenue, which is why they look for capital from a variety of sources’. (Investopedia Definition)

Dr Jon defines the meaning of startup, seed capital and entrepreneurship:

“Startups are often seen as Silicon Valley type high tech experimental innovations that require risk related endeavours. These are more at the extreme end as examples of entrepreneurship and startups. The essence of startup is to ‘venture and to innovate’ a new business idea and offer it as a product to the real world and is often termed entrepreneurship. In this way startups require courage as well as ingenuity. As an example a new form of retail offering that is exciting and ‘risk based ‘and requires ‘seed capital’ can also be classified as a startup. Seed capital is usually required and provided by the inititators and champions of the startup. Seed capital is money that is out of the initiators  and their champions’ pocket that is equity based (not debt funded). Equity means that the seed fund provider is given a share in the enterprise.” Dr Jon Drane.

What is  The Never Ending Startup Podcast About?

The Never Ending Startup is the story of award winning researcher, writer, innovator, historian  and entrepreneur Dr Jonathan Drane and his journey through the world of  high rise construction, property development and then into  start up ventures, the genesis of which he discovered only recently, had its inception over half a century earlier.

Dr Jon’s Startup Journey and who inspired him

His first start up called Optimum Search was established in 1993 and still stands today with a deep quarter century history of entrepreneurial achievement and ‘catalyst research’ with some failure along the way, the latter being a central part of the DNA of its success.

The story starts in the midst of his post war 1950s upbringing as a hot housed adolescent who was introduced by his father to a strange mixture of  ‘chemistry sets’ , explorer Jacques Cousteau, physicist Professor Julius Sumner Miller and Australia’s Professor Harry Messel with the latter’s famous blue science book being in nearly every high school class room.

How History of Innovation guided Dr Jon’s startup journey and stories

In this way the story also  provides a lived ‘side history’ of Australia’s post war innovation path, its ‘lucky country’ label, and  its  subsequent ‘brain drain’ then independence and research initiatives from CSIRO to a modern innovation ecosystem.

Taking Dr Jon’s Lessons to the Modern Startup: Interviews with startups from UON I2N

Spurred by his attendance at innovation hubs and start up groups in the COVID era in  2022 and at the age of 67  Jonathan saw quite clearly what history can only reveal; that for the true start up, innovation is never ending and should not be seen as a single life defining achievement (whether good or bad) or a grab for wealth and celebrity.

The podcast includes interviews with modern startups including an exciting line up of interviews with ‘accelerator startups’ from the University of Newcastle’s Innovation Hub called I2N.

The accelerator startups cover important areas of our social, economic and environmental futures and they are used as themes for the interview related episodes.

Below are linked in posts of support for the podcast by startups I interviewed from  I2N University of Newcastle Innovation Hub:

Leonie Cutts linked in post. Startup journey & stories

Read Leonie’s Post


Ryan Muir LInked in Post. Startup journey and stories

Read Ryan’s Post

Startup Journey and Importance

The never ending start up is a journey through life, innovation and one’s innate desire to create, that should never be quelled, ridiculed or sidelined due to the apparent ‘apparition’ of failure.

Taking the reader through his journey and the central inspirations that guided his life, Jonathan builds a social and entrepreneurial framework for what he calls ‘the circular start up’, the type that never ends and keeps giving no matter what obstacles occur.

The never ending startup…

Dr Jonathan Drane The City Whisperer, Smarter healthy cities, Property development theory, Night economy, city and property development processes, precinct activation, dead city areas, chronology of building defects, dangerous building defects history check, the defects dilemma, a decade of dangeorus defects, invisible property developer, pilot station history , literature map, building defects expert witness, building defects legal solutions, how agile are you, life path, third age, fourth age.. self organisation, personal success, business success, higher degree research eligible internships, Dr Jon's Self Publishing Laboratory, my audience of one, mentor and coach. entrepreneurship in self publishing, self-publishing for academic impact, mentoring for success in life, stoicism in men. the ciruclar business entrepreneur
Dr Jonathan Drane

Why do some say that a Never Ending Startup is a failure?

Some say a ‘never ending startup’ is defined as a failure because it should not keep going on and on and should have a finite success outcome within a set period. However they wrongly assume that their first startup becomes a failure when it takes too long to realise. In fact the first attempt is the first circle of the journey forward. The enduring entity is the person/s that ventured forth with a startup idea and will then go on to spawn new concepts that derive from the DNA of the first startup. Dr Jon Drane

Listen Carefully! 🙂 Get Your 25% Discount on our BYO Group Webinars. Get 3 out of 3 questions right.

Don’t Forget to Take our Quick Quizz based on listening to JDSLAB Podcast Episode 5: ‘The Never Ending Startup’.

Read The Book – The Never Ending Startup (Upcoming)

The Never Ending Startup- the circular business entrepreneur (Upcoming)

JDSLAB Coach Booking – Coaching for self-publishing success

Mentoring for success and resilience in life

Coming Around Again by Carly Simon


By Dr Jon Drane

Dr Jonathan Drane is a recognised writer, researcher, advisor and teacher in city and property development processes. He is an expert witness in complex construction and property development issues. Jonathan is also the editor of The City Whisperer which explores our growing cities and the results and malaise of growth. http://www.jondrane.net/

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